Lime Crime

Lime Crime is a bold, trend-forward beauty brand known for vibrant color and unapologetic self-expression. We were tasked with creating a full-funnel video from the ground up — developing the creative concept, shaping the visual language, and producing the project from start to finish. Shot in a studio with standout models, the objective was to craft an energetic, highly stylized piece that captures Lime Crime’s playful identity while showcasing the product in a dynamic, lifestyle-driven way — from pre-production through post.